About us

Meet the family behind le YETI

Generations of Mountain Experience

A few years ago, My father discovered a treasure trove of pictures in the attic: four generations of my family on the slopes. They included ones of my grandmother, then eight years old, skiing in Switzerland in the 1920s. Skiing was unusual in those days, and the picture of her and her sister appeared in the British newspapers with the caption: “Starting early”. Thereafter she was rarely off the slopes.

‘How lucky you are to have ski lifts,’ my grandmother would say. ‘I used to climb the mountain for three days — staying overnight in huts —and then ski down on the final day.’ Even my father still remembers the leather lace-up ski boots, massively long skis and very basic ski lifts —a rope and a leather belt you put on to go up.

We welcome you to our family tradition and our winter home, and hope you can share some of the magic that we have enjoyed here.

30 years of the Rose family in Meribel

For the last 30 years, we’ve been based in Meribel. That’s because my family are all fanatical skiers. The extent of the ski area and variety of skiing is amazing. It’s also well protected from inclement weather, and the investment in snow cannons enables skiing in large areas even when snowfall has been poor.

My grandparents were pioneers, my aunt and father were keen amateurs, both my brother and I trained as instructors, and now my children enjoy the wonderful terrain in the Trois Vallées. Our home is your home. And we hope that many generations of your family, friends and colleagues will enjoy it as much as we have.